Because of its iridescent shell, Haliotis iris is often used for jewellery, arts and carvings around New Zealand, and is considered a national icon alongside the silver fern and kiwi. Haliotis iris is the only farmed species of pāua found in New Zealand. That is mainly because of its size compared to its smaller relatives—the "yellowfoot pāua" and the even smaller "virgin paua". Haliotis iris is consiered a delicacy and is widley consumed in New Zealand, as well as being exported abroad. Pāua are especially culturally significant to the Māori people as taonga (treasure), and their shells are used in many traditional crafts.
Historically, Māori utilised the shell of blackfoot pāua to make Pā kahawai (trolling lures) to catch fish. Fish would be attracted to the colour and light flashing off the reflective surface of the pāua shell.